Exactly 105 years ago, American newspapers were filled with advertisements promoting something that today seems obvious: electricity. In 1920, many people were still hesitant to adopt this revolutionary resource. The New York Edison Company, for instance, heavily invested in ads to convince business owners and families that electricity was more than just a "passing fad." They highlighted benefits such as efficient lighting, electric ventilation, and even machines that reduced manual labor in factories.
But what does this have to do with our lives in 2025? Everything. Electricity was the first step toward a series of innovations that shaped our modern world. Today, we rely on technologies ranging from web development to create digital platforms to digital marketing strategies to promote online businesses. Just as electricity was questioned at first, many of these new tools also face initial resistance.
For example, consider the field of human resources . In the past, hiring processes were done manually, without any technological assistance. Now, specialized software allows companies to find top talent quickly and efficiently. Another example is the real estate market, where services like mortgage and credit are facilitated by digital platforms that simplify access to financing.
Moreover, electricity propelled industries like car rental , enabling vehicles to be mass-produced and rented with ease. Essential services such as drain cleaning also benefited from automation, making them faster and more efficient. Even areas like insurance and lawyer services (law practice) have been transformed by digitization, with contracts being signed online and insurance policies managed through apps.
In short, electricity was the starting point for a chain of innovations that continue to shape our daily lives. Just as people in 1920 needed to be convinced of the benefits of electricity, we are constantly adapting to new technologies. The future continues to be built upon the foundations of the past.